Online marketing refers to the used of the power of internet advertising that creates a response from your audience. It is also known as internet marketing or web marketing. Online marketing is used by many companies in selling goods and services to the costumers and to those who operate a business by the used of online marketing. Through this people can easily access the said business via online marketing. They can go to internet and find an online service they wanted to visit.
Difference between online marketing and marketing
One of the vital differences of Online marketing is the used of internet. Online marketing uses internet to properly delivered or distribute the channel of products and services. They are selling products through internet by means of communication. The conventional TV and print advertising media can create understanding and push consumers to recognize the new needs. The other element of the promotional mix marketing encompasses the entire process. With regards of this, I have used the term marketing rather than advertising, because the internet is so much more than an advertising medium.
Online marketing and marketing are both holds in terms of what services and products offer. But times are changing and prospective clients are far more likely to ‘Google’ their needs as a first step in finding information regarding the product and services. And it behooves the switched on business person to go where the people go. The differences between online marketing and marketing really lie in intellectuality, ease and cost.
TOOLS FOR ONLINE MARKETING
One of the best tools in online marketing is the promotion of products and services. It is agreed over the internet marketing. The lowered marketing cost and distribution of information to a wider range of audience are some of the positive changes brought about by internet marketing. Through the use of websites, emails, forums, blogs and articles are very helpful for internet advertising and online marketing. Owing to the audio visual aspects of the internet media, marketing through the web is more effective. In addition, web marketing targets a very large audience, thus achieving speedy advertising of products or services.
IV. RESOUCES
http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html
http://www.buzzle.com/articles/most-effective-internet-marketing-tools.html
edwardcool20 
its simply cool